Website
Through a total website redesign a fully responsive customer experience was created. A key trends page was created, which is constantly updated with new content via a social media aggregate service, enabling sharing of the latest eyewear trends. Developing a new product display and navigation tool platform was implemented a to showcase designer brands, now users can find their Burberry, Chanel or Miu Miu frames with ease.
Digital Campaigns
To launch the new David Clulow website an online and press Brand campaign was executed to target their core consumer who are very fashion aware and whose choices are driven by style. The digital campaign, which ran for a month, featured in publications magazine apps such as The Guardian, The Spectator and FT Weekend.
Online Booking form
A centralised online appointment system was created and is utilised by staff in more than 40 David Clulow Optometrist branches nationwide.
Staff members are able receive online appointments for their stores and are also able to log in, manage and edit their daily Optometrist schedules and customer appointments.
Email campaigns
Scheduled email campaigns with in-store promotions
Flexible content template layouts
Fully responsive email layout
Responsive template
POS list imported
Reporting
Email campaigns
Scheduled email campaigns with in-store promotions
Flexible content template layouts
Fully responsive email layout
Responsive template
POS list imported
Reporting
Store Finder
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